Recall battle-tested responses for common co-marketing objections.
Attribution We need 100% sourced credit if we promote the campaign. The partner is worried their effort will disappear in your reporting. Your line We can credit partner-sourced pipeline when your team accepts the account and advances it within seven days; otherwise we report shared influence. Do not accept blanket credit just to keep the event moving. It will distort reporting and create internal distrust. It ties credit to observable partner contribution, keeping the agreement inside a fair ZOPA. List control We want to own the full attendee list after the webinar. The partner wants nurture access but may not…
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