Partner Program Health Cards
Recall the four Balanced Scorecard lenses and use them to avoid partner program metric traps.
Four lenses FCIL What four lenses should a partner program scorecard cover? Flip to expand the scorecard lenses Lag vs lead Pipeline is up, but launch cycle time and certification are down. How do you read it? Strong financials can hide a weakening engine. Metric trap Registrations doubled, so the partner campaign worked. A stakeholder is treating activity volume as campaign success. Your line Registrations show reach. To judge success, we also need target-account fit, accepted follow-up, and opportunity movement. Do not fight volume. Place it in the right lens and name the missing lenses. It preserves the useful metric…
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