Segment Before You Co-Market
Use segmentation, targeting, and positioning to choose the right partner campaign motion.
The move: segment the reachable audience before you pick the campaign. STP stands for segmentation, targeting, and positioning. In partner marketing, segmentation is not a spreadsheet of partner tiers. It is the disciplined act of asking: which buyer group can this partner credibly reach that we cannot reach as well alone? Segment Split partner opportunities by buyer reality: role, buying moment, vertical, geography, install base, or problem urgency. A reseller with 2,000 SMB customers and an advisory partner with 40 enterprise CFO relationships should not receive the same campaign brief just because both are strategic. Target Choose the segment where…
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