Distinguish responsible, accountable, consulted, and informed roles for partner launch tasks.
Place each launch role into the RACI bucket it describes. Responsible Accountable Consulted Informed Builds the co-branded landing page and tracking links Owns final launch readiness and decides whether the page ships Reviews compliance claims before publication Receives the final live link for follow-up Drafts the email copy in the marketing automation tool Signs off on the final campaign scope and deadline Provides partner brand guidance before design lock Gets notified when leads are ready for routing
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