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PARTNER-MARKETING5 MIN READ

Sort Partner Metrics by Scorecard Lens

Classify partner marketing metrics into Balanced Scorecard perspectives.

Place each partner marketing metric into the Balanced Scorecard perspective it best represents. Financial Customer/Stakeholder Internal Process Learning/Growth Partner-sourced pipeline created this quarter Target-account meeting quality score from sales Average days from partner brief to launch Partner reps certified on the new talk track MDF cost per accepted opportunity Partner satisfaction with co-marketing support Lead routing SLA hit rate after joint campaigns Number of reusable partner playbooks improved after reviews Customer Process Learning

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