Walk the Co-Marketing Brief
Build a co-marketing brief by choosing the strongest AIDA move at each stage.
The thin brief Your partner kickoff starts in 45 minutes. The brief says webinar on integration benefits, but it does not explain why the buyer should care now. AIDA turns the brief from an asset plan into a movement plan. AIDA brief Attention -> Interest -> Desire -> Action A partner campaign has to earn attention, sustain interest, create desire for the outcome, and make the next action obvious. Asset-first Pick the webinar, then fill in the story The brief shows how attention becomes qualified movement. Campaign assets work better when the buyer path is designed before the format. 01…
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