Build the Co-Marketing RACI
Assign responsible, accountable, consulted, and informed roles for a co-marketing launch deliverable.
A co-marketing launch needs a landing page, but ownership is split across Acme demand gen, Acme partner marketing, PartnerCo product marketing, PartnerCo legal, and both sales teams. RACI clarifies Responsible, Accountable, Consulted, and Informed so each deliverable has one accountable owner. The common trap is writing both company names in the owner cell. That feels collaborative but hides who makes the final call. Step 1 Responsible: Acme demand gen builds the landing page and tracking links. Responsible is the person or team doing the work, not everyone who cares about it. Step 2 Accountable: Acme partner marketing owns final readiness…
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