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PHYSIOTHERAPY-PRACTICE-MANAGEMENT5 MIN READ

Walk the Cancellation-Policy Rollout

Sequence cancellation-policy rollout decisions using ADKAR adoption barriers.

Policy without behavior The cancellation policy exists online, but patients hear about it only when a fee appears. The clinic needs adoption, not just publication. Adoption sequence ADKAR for policy rollout A cancellation policy changes staff behavior and patient expectations. Diagnose the adoption barrier before adding another reminder. Post policy Assume awareness equals adoption. The policy becomes a normal, fair workflow. Policy rollout fails when it solves awareness but ignores desire, ability, and reinforcement. 01 Why 02 Words 03 Reinforce Decision 1 Staff feel uncomfortable charging patients who cancel late.

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