Walk a Payment-Friction Decision
Use EAST to choose payment-flow changes that reduce friction and preserve trust.
comparison The checkout surprise A patient hears about a balance after treatment, with another patient standing close enough to listen. The practice needs cash collection that does not damage trust. Behavioral design EAST: Easy, Attractive, Social, Timely Design the payment behavior so the patient knows what will happen, can act simply, and receives the request at the right moment. Checkout surprise Explain cost when the patient has the least privacy and fewest options. Patients understand the expectation before money becomes awkward. Remove payment surprise before trying to enforce payment behavior. 01 Easy 02 Timely 03 Trust Decision 1
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