The Pinterest AIDA Quick Reference
Recall how each AIDA step translates into a Pinterest creative decision.
AIDA What does AIDA check in a Pinterest Pin? Four steps from scroll to next action. Which title better fits AIDA? Compare the promise The job-first title is stronger because it makes the useful promise specific before asking for action. The campaign slogan must be the Pin title. A stakeholder wants consistency across every channel. Your line Let's keep the slogan in the description and page, but lead the visual title with the Pinner's project so the campaign gets a real chance to be discovered. Using the slogan everywhere can preserve consistency while losing relevance. It protects consistency while applying…
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