Score a Board Plan With RICE
Calculate and interpret a RICE score for competing Pinterest board refreshes.
Choose between refreshing 'holiday hosting' or 'weeknight dinner shortcuts' before the next content sprint. RICE = (Reach x Impact x Confidence) / Effort The visible board feels safer because executives recognize it, but recognition is not the same as impact. Reach Holiday hosting: 18,000 relevant monthly impressions. Weeknight dinner: 11,000 relevant monthly impressions. Reach is not total account scale; it is the number of people the refresh can plausibly affect. Impact Holiday hosting: 1.0 because the board is broad. Weeknight dinner: 2.0 because recent Pins already drive recipe clicks. Impact should connect to the chosen business behavior, not to subjective…
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