Pitch Qualification Quick Reference
Recall the qualification questions that protect agency pitch capacity.
What does RICE protect in pitch qualification? It protects senior capacity by comparing opportunity value against effort and uncertainty. Reach and impact should not outrank low confidence and high pitch cost without discussion. Core recall Prestige pitch or qualified opportunity? Prestige can be a valid bet, but name it as a bet. Compare the opportunity We should pitch because this brand would transform our credentials. The team is excited by the logo. Your line It may be worth the bet. What decision access, budget evidence, and strategic fit would raise our confidence enough to spend the senior hours? Do not…
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