Use the power-interest grid to select the right engagement strategy for account stakeholders.
Interest in account outcome Power over renewal or expansion Low interest High interest Low power High power Keep satisfied High power, low interest Use concise confidence: QBR executive summary, business impact, decision dates, and action required. Do not flood them with operational detail. tl Manage closely High power, high interest Bring them into strategic QBR decisions, success-plan commitments, and expansion validation. They can shape priorities and act on them. tr Monitor Low power, low interest Keep light awareness. A recap may be enough unless their role changes through renewal, security, or procurement process. bl
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