Plain-Language Referral Copy Deck
Apply plain-language principles to referral copy that advocates can understand and forward quickly.
Jargon check Which line is easier to forward? Choose the line the advocate can imagine saying to a peer. Too long This is too much for me to forward. The advocate is signaling effort cost. Rewrite move Cut to problem, proof, next step: review-cycle admin, 4 days saved, 15-minute fit check. Do not defend every detail as important. Plain language is usable language, not merely shorter language. Too salesy I would not say it this way. The advocate's voice and credibility are at risk. Make the copy editable and peer-like: This helped us with X; might be useful if X…
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