Treat AI adoption as a transition
Recognize the human transition stages behind AI adoption behavior.
The move: manage the transition, not just the rollout. Bridges' model says change is external; transition is internal. AI adoption fails when leaders describe the tool change but ignore the identity transition. People need to understand what they are being asked to stop doing, what valued judgment still matters, and what the new version of competent work looks like. The neutral zone is not wasted time. It is where people test the new workflow, surface fears, and recalibrate standards. Give it structure: low-risk pilots, explicit human ownership, examples of acceptable AI-assisted work, and a forum for naming concerns without penalty.…
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