Map the capability before the demo
Decide whether an AI capability is a differentiator or an enabling layer before evaluating vendors.
The move: map the AI capability before you compare tools. A build-versus-buy decision is weak when the team starts with products. It gets sharper when the team starts with the user need and the components required to satisfy it. Wardley mapping gives you that order: user need first, component chain second, evolution stage third. In AI work, this prevents a common mistake: treating every model-adjacent component as strategic. A customer may care deeply about a correct eligibility decision, but not care whether the transcript was summarized by your model or a vendor API. A compliance officer may care about audit…
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