Find the behavior blocker behind low AI usage
Diagnose AI usage blockers as capability, opportunity, or motivation issues.
The usage puzzle The team says the AI brief tool is helpful, but only two people used it last week. Low usage is usually a behavior-system problem, not a character flaw. COM-B lens Capability plus opportunity plus motivation produces behavior A behavior needs skill, a work environment that supports it, and enough motivation to choose it under pressure. The intervention targets the real blocker. Adoption is a behavior shaped by the work system. Capability Step 1 Two marketers say they avoid AI because they cannot tell a good prompt from a bad one. What blocker is showing? Opportunity Step 2…
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