Walk AI adoption through ADKAR

Low usage The sales copilot works in testing but only 19 percent of reps use it after launch. Another training session may solve the wrong adoption problem. ADKAR Awareness -> Desire -> Knowledge -> Ability -> Reinforcement Find the individual adoption bottleneck before prescribing a change intervention. More training Assume knowledge is the issue The adoption plan targets the real bottleneck. Do not prescribe training until you know whether the gap is reason, motivation, skill, environment, or reinforcement. 01 Awareness 02 Desire 03 Ability Why now Reps know the tool exists but describe it as another leadership experiment.

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