Ask for the customer job, not just the sentiment
Convert raw customer feedback into a job statement that names situation, progress, and struggle.
The move: ask AI to infer the customer job, then make it prove the job with quotes. A surface summary says what customers mention. A job statement explains why the mention matters. Jobs to Be Done focuses on the progress a customer is trying to make in a specific circumstance. For AI-assisted insight work, that means your prompt should not stop at "cluster complaints" or "summarize sentiment." Ask for situation, desired progress, struggle, current workaround, and evidence. Why this works Customer language is messy because customers talk from the middle of their lives. They ask for buttons, templates, exports, and…
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