JTBD prompt cards for AI synthesis
Recall and apply the key moves for JTBD-based AI customer-insight prompts.
What four fields make a customer job statement useful for AI synthesis? Situation, desired progress, struggle, and evidence quotes. Without these fields, the model usually returns a topic label instead of a decision-grade insight. Recall Feature request versus customer job Compare Use the feature request as evidence, then ask what progress the customer is trying to make. The VP says, "Just segment the comments by customer type." Stakeholder wants demographic grouping before understanding circumstances. Your line I can show customer type, but first I want the job pattern: when the need appears, what progress is blocked, and which quotes support…
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