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AI-FOR-CUSTOMER-INSIGHTS5 MIN READ

Sort feedback into Kano needs before prioritizing

Use Kano categories to interpret AI-surfaced customer feedback.

Sort each customer comment into the Kano need type it most strongly signals. Expected need Performance need Exciting need Indifferent or weak signal "Your renewal team should already know our open implementation risks." "If imports were twice as fast, month-end close would be much easier." "I did not expect the system to draft a board-ready variance note. That would be amazing." "A darker icon set would be nice, I guess, but it would not change my work." "It is unacceptable that audit history disappears after merging vendors." "More accurate duplicate detection would save our analysts hours every week." "If it…

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