Start with the claim journey, not the AI tool
Frame an insurance AI idea as a business process outcome before selecting a model or tool.
The move: brief the workflow before you brief the model. Why Journey First Works CRISP-DM treats business understanding as the first phase because analytics projects are judged by business impact, not by whether a model was impressive. In insurance, that means the claim, underwriting, service, or fraud journey must be visible before the AI pattern is chosen. A journey frame asks five practical questions: where in the process does the work happen, who owns the decision, what friction exists today, what evidence is allowed, and what happens if the output is wrong. Those questions stop the team from calling every…
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