Apply coding and theme-building steps to AI user interview notes without jumping straight to slogans.
You need to synthesize eight interviews about an AI analyst assistant before the roadmap review, and the notes currently read like disconnected stories. Evidence line -> code -> candidate theme -> product implication The usual shortcut is to write a headline like “users need trust” and then force every note to support it. That produces a tidy readout and a weak strategy. Step 1 Mark concrete evidence lines: “I reopen the spreadsheet to verify every AI summary,” “I cannot tell which data snapshot the answer used,” “I only trust it for internal prep.” Stay close to the wording so you…
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