Build RFM segments for an AI campaign
Create RFM-based customer segments that guide AI-generated retail campaign offers.
Prepare an AI-generated campaign for 120,000 customers without sending the same offer to recent loyalists, lapsed high spenders, and dormant bargain hunters. RFM: recency, frequency, monetary value The trap is asking AI for copy before deciding what behavior each customer segment should be encouraged to take. Recency Score last purchase date: 5 for 0-30 days, 4 for 31-60 days, 3 for 61-120 days, 2 for 121-240 days, 1 for more than 240 days. Recency protects timing and tone. Recent buyers usually need continuation, not winback. Frequency Score purchases in the last year: 5 for 8 or more, 4 for 5-7,…
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