Prototype AI services with the Double Diamond
Apply the Double Diamond to explore, define, test, and refine an AI-enabled retail service moment.
The move: widen before you narrow, then prototype before you scale. The Double Diamond is useful because it protects two kinds of thinking. Discovery and development are divergent: you look for more evidence and more possible moves. Define and deliver are convergent: you choose the challenge and test the best move. Discover the real retail moment Do not start with "AI assistant" or "AI search." Start with the moment that is currently slow, confusing, expensive, or disappointing. Watch the handoffs, data lookups, exception paths, and customer language. The goal is to find the gap the service must close. Define the…
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