Walk a recommendation test through Kano
Classify an AI recommendation feature using Kano categories before deciding how to test it.
Recommendation tension A new AI carousel lifts clicks but creates complaints about unavailable products and overly personal suggestions. Kano helps distinguish table-stakes failures from genuine innovation. Kano for recommendation AI Must-be, performance, delighter, reverse A recommendation can improve conversion and still hurt customer trust if it violates basic expectations or crosses into a reverse attribute. Shortcut Optimize every carousel for clicks. The test measures the right experience, not just the click. Do not optimize delight before the basics are stable. 01 Basics 02 Tradeoff 03 Delight Fix basics Must-be
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