Walk the AI feature through the Double Diamond
Use the Double Diamond to move from customer problem to AI solution without skipping discovery.
Solution-first pressure Nina's finance app team is about to spec an AI chat assistant. Competitors have one, and the sales team wants a demo. Customer logs point somewhere messier: reconciliation exceptions stall month-end close. The risk is building the visible AI pattern instead of solving the expensive customer job. Double Diamond Discover -> Define -> Develop -> Deliver Diverge to understand the problem, converge on the real challenge, diverge on possible solutions, then converge through small tests. Jump Start with a chat assistant because AI is the brief The AI feature is pulled by customer evidence instead of pushed by…
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