Do not mistake AI novelty for market pull
Distinguish AI curiosity signals from product-market fit signals in an early startup.
The move: define the job before celebrating demand. AI novelty produces weak signals: waitlists, demo smiles, social shares, and "I would try that." Jobs to Be Done pushes you toward stronger signals: the real situation, the progress desired, the constraint, the current workaround, and the cost of staying with that workaround. Circumstance A customer job is not a demographic. It happens in a moment. A sales leader rushing a renewal-risk readout before a QBR has a different job from an analyst exploring churn patterns for next quarter. Progress The desired progress is the reason to switch. The customer wants fewer…
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