Translate an AI capability into a customer value proposition with job, pain, gain, and evidence.
A startup sells an AI contract review assistant. The current message is: "AI-powered contract intelligence for modern teams." It sounds impressive but does not explain the customer job or proof. Value Proposition Canvas: job, pain, gain, pain reliever, gain creator, proof. The common trap is to describe the model's capability instead of the customer's progress. Capability language attracts curiosity; job-and-proof language earns budget. Before AI-powered contract intelligence that summarizes legal documents instantly. After For legal ops teams preparing vendor risk reviews, extract renewal, liability, and data-processing clauses with source links, so lawyers cut first-pass review time while keeping approval control.…
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