Commit to grounding one AI-generated message test in a customer job, pain, gain, and proof point.
JTBD message test commitment Before choosing among AI-generated homepage, ad, or email headlines Before asking AI to create variants from customer interview notes Before a campaign review where stakeholders are likely to pick copy by preference instead of customer evidence Customer job I will write the customer progress statement: When ___, help me ___ so I can ___. Pain or gain I will name the friction, anxiety, desired outcome, or status shift the message should speak to. Proof I will attach one approved proof point, feature, quote, or metric that supports the message. Selection rule I will keep only AI…
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