Walk AI campaign work into decision rights
Assign DACI roles for an AI-assisted campaign so speed does not blur accountability.
Five commenters, no call The campaign doc has 64 comments across copy, claims, targeting, and screenshots. AI made the first draft fast; unclear decision rights are now slowing the launch. When everyone is an approver, nobody owns the decision. Decision rights DACI: Driver, Approver, Contributors, Informed DACI keeps cross-functional AI work from turning into consensus theater. Shortcut Let the doc comments decide. The team knows whose input changes the work and whose awareness prevents surprise. Decision clarity is an operating control, especially when AI makes production feel finished. Driver Move the work The brief needs one person to keep source…
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