Decision rights deck for AI marketing ops
Use DACI role definitions to prevent unclear accountability in AI marketing workflows.
Core model DACI What does DACI stand for? Contributor vs approver What is the difference between Contributor and Approver? Most review delays happen when contributors are treated as hidden approvers. Common objection Everyone should approve because AI makes mistakes. A stakeholder wants consensus review for every asset. Your line Everyone with expertise should contribute in their lane. One approver still needs to own the final call. Do not confuse more approvers with better review. More approvers often means less accountability. It respects expertise while protecting decision clarity. Driver test How do you know who the Driver should be? Choose the…
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