Make the AI campaign brief inspectable
Write an AI campaign brief that ties the model task to a funnel stage, measurable KPI, source material, constraints, and review owner.
The move: make every AI campaign request inspectable before you generate. Stage RACE gives you the first cut: is this work about Reach, Act, Convert, or Engage? The same product message changes meaning depending on the stage. Awareness copy can be broad; conversion copy must answer friction; retention copy must respect customer history. Measure SMART thinking turns "better campaign" into a target a reviewer can evaluate. Name the metric, current baseline, desired movement, and time window. The model does not need a spreadsheet; it needs enough measurement context to avoid optimizing for style alone. Control Name the source material, constraints,…
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