Extract circumstance, job, forces, and message hypothesis from customer notes before generating AI copy.
Interview notes say: "The dashboard was slow," "I hated exporting CSVs," "My VP asked for pipeline risk every Monday," and "I did not trust the numbers until RevOps checked them." JTBD message map: circumstance, struggling moment, desired progress, forces, proof. The shortcut is to summarize notes into feature requests. That loses the emotional and social progress that makes the message convert. Circumstance Identify the moment: Sunday night or Monday morning before pipeline review. JTBD is circumstance-based. The same feature matters differently depending on the moment of struggle. Job State the progress: "Help me walk into pipeline review confident that risk…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in