Segment before you personalize
Use STP to define the audience segment, target priority, and positioning angle before asking AI for personalized messaging.
The move: make the audience difference visible before asking for variants. Segment Name the observable difference that changes the message: role, behavior, lifecycle stage, need, barrier, urgency, or value metric. Target Choose which segment matters for this campaign. The target is not everyone you can reach; it is the group where relevance and business value justify focus. Position Tell the model what promise should land for that group. Positioning converts segment insight into message direction. AI is useful after these decisions because it can explore wording, channel fit, and testable angles. It is weak when it is asked to personalize…
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