AI-PRODUCT-STRATEGY5 MIN READ
Redirect a chatbot request to the customer job
Use Jobs to Be Done language to redirect a model-first stakeholder conversation.
Mara M Sales Director 1 Acknowledge 2 Find job 3 Agree test The ask 20 sec Stakeholder pressure Mara wants an AI chatbot because competitors have one and a board demo is six weeks away. If you debate chat directly, you either look resistant or commit before understanding the job. 6 wks board demo window 0 validated customer jobs
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