Frame an AI product opportunity as a customer job with functional, emotional, and switching context.
The reframe: start with the progress a customer is trying to make. The job is the unit of strategy A job is not a persona, feature, or task label. It is the progress a customer seeks in a specific circumstance. In AI product strategy, this matters because teams often jump from weak signals to model-shaped solutions. A job statement keeps the team tied to the customer moment that creates demand. AI changes the solution, not the need The customer may ask for a chatbot, but the job might be "decide which accounts need attention before Monday pipeline review." That job…
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