Use Kotter's change logic to sequence urgency, coalition, short-term wins, and anchoring for AI adoption.
The stalled mandate The CEO says every team should use AI this quarter. The message creates pressure, but not a path. Change needs visible proof and credible carriers. Kotter sequence Urgency -> coalition -> win -> anchor AI adoption moves when people see why it matters, trust who is leading it, and experience a win in real work. Mandate Use AI because leadership said so Adoption has social proof and operating rhythm. A mandate creates attention; wins create belief. 01 Urgency 02 Coalition 03 Win 04 Try
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