Find the value-chain bottleneck before choosing AI
Identify the value-chain activity where an AI initiative should create measurable advantage.
The move: anchor AI in the activity that creates value. Porter's value chain gives you a way to stop treating AI as a generic technology layer. It asks you to break the business into activities and look for the places where performance matters: where cost accumulates, where customers feel friction, where quality fails, where decisions slow down, or where differentiation is possible. Once the activity is named, the AI strategy becomes testable. A sales AI is not a strategy. A quote-risk triage assistant for enterprise contracts is closer, because it names the work, the users, the data, the workflow, and…
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