Structure a founder call with the GROW model to reveal goals, reality, options, and commitment.
Founder call Marcus has 25 minutes and a warm intro. The founder can pitch. Marcus needs to learn how the founder thinks under constraints. GROW keeps the call structured without making it adversarial. GROW Goal -> Reality -> Options -> Will Ask in sequence. Jumping to advice or terms too early hides the founder's judgment. Advice Telling the founder what you would do creates less signal. You hear operating judgment, not only pitch polish. Use coaching structure to reveal founder clarity, tradeoffs, and commitment. G Goal R Reality O Options Start with aim The founder says, "We're building the operating…
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