ANGEL-INVESTING5 MIN READ
Push on Retention Without Picking a Fight
Ask retention-risk questions by separating the person from the problem and focusing on interests and criteria.
Maya M Founder 1 Frame 2 Evidence 3 Criteria Retention concern 20 sec The moment You see 38% SMB logo churn. The founder says it is onboarding noise. You need rigor without turning the founder defensive. 38% SMB churn cohorts reviewed $15K
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