Frame an antitrust market-definition question around customer alternatives and competitive effects.
Workplace moment Mara, a corp-dev director, says the acquisition is tiny because the target has only $38 million in revenue. Then a customer interview says the target is one of only three vendors certified for a hospital workflow. Suddenly "tiny" is the wrong lens. Teach 2023 Merger Guidelines market-analysis framework + issue-tree discipline is useful because antitrust risk usually arrives as an ordinary business request, not as a legal memo. The first move is to classify the conduct before anyone debates tone or commercial convenience. Hard-core competitor coordination, such as price fixing, bid rigging, and market allocation, is treated differently…
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