Treat the pilot as a learning loop
Design an AR/VR pilot as a Build-Measure-Learn loop with one explicit learning question.
The move: make the pilot answer one uncertainty that matters. Build-Measure-Learn is a loop: build a small test, measure real evidence, and learn what to do next. In AR/VR, this protects teams from treating immersion itself as the result. The result is a decision. Build the smallest proof The build should be just enough to test the assumption. One critical safety step, one machine component, or one buyer decision path may teach more than a full virtual environment. Measure decision evidence Pick evidence that connects to the business question. If the question is adoption, measure voluntary repeat use and setup…
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