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BEHAVIORAL-ECONOMICS5 MIN READ

Turn a form into an EAST intervention

Use EAST to redesign a low-completion form without adding more reminders.

Managers must submit a quarterly skills update, but completion stalls at 52 percent and HR sends three reminder emails. EAST redesign: Easy -> Attractive -> Social -> Timely The common trap is treating low completion as low motivation. In this case the form is effortful, hidden, and badly timed. Easy Preload team members, hide unchanged fields, and reduce the first screen from 19 fields to 5 decisions. Effort is a tax on behavior. The first fix is to remove work that the system can do or that the user does not need to do now. Attractive Show a progress chip:…

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