Keep EAST at your fingertips
Recall the EAST framework and choose the right card for common behavior-change problems.
EAST What does EAST ask you to make the behavior? Recall the four words before flipping Core recall When is Easy better than Attractive? Choose the lever If people start but do not finish, Easy usually beats more visual emphasis. Stakeholder says: "Let's show everyone that most people are late." Why not use the lateness number to create urgency? The undesired behavior is currently common. Your line If we lead with that number, we may normalize lateness. Let's show the approved standard or the teams already improving instead. A descriptive norm about bad behavior can create a boomerang effect. It…
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