Help future-self keep the plan
Design a follow-through aid that counters present bias with a timely commitment cue.
Intention gap Employees want the future benefit, but the action lives on a later screen with immediate effort. Present bias makes later effort feel easy during the webinar and costly when the reminder arrives. Present bias Move the action or bind the action while motivation is high Good intentions decay when the future moment has no cue, no plan, and no precommitment. Remember later Intention without cue The action is no longer left to a colder future mood. Design for the self who will face the effort, not the self who liked the idea. 01 Cue 02 Action 03 Now…
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