Use social proof without a boomerang
Build a social-norm message that makes the desired behavior visible without making the undesired behavior seem common.
comparison Norm risk Maya wants managers to submit promotion feedback on time, but the most attention-grabbing number describes lateness. A descriptive norm can backfire when it makes the undesired behavior look common. Social norms Choose descriptive norms only when the desired behavior is common Norm messages direct attention. The wrong statistic can legitimize the very behavior you want to reduce. Shame the majority Makes lateness visible and normal The message creates direction without normalizing delay. Use social proof to reveal the desired norm, not to advertise the problem. 01 Statistic 02 Peer group 03 Now you try What number to…
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