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BEHAVIORAL-ECONOMICS4 MIN READ

Sort bias from lever

Distinguish observed decision biases from intervention levers in behavioral design work.

comparison Sort each card into Bias or Design lever. Observed bias Design lever Evidence to collect Customers judge the new plan against the legacy $49 price Add a relevant avoided-cost comparison before the new price Measure whether objections mention percentage increase or total value Managers postpone setup even after saying it matters Create a calendar-triggered if-then setup prompt Track whether completion improves when the prompt arrives during planning Users stick with the old workflow because it is familiar Move the main entry link from the old workflow to the new one Compare adoption after changing the starting cue

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