Design for status quo inertia
Plan a rollout that accounts for status quo bias without removing meaningful choice.
Rollout stuck The team agrees the CRM note workflow is better, but the spreadsheet is still pinned in the channel and every manager knows how to read it. Status quo bias means the old path wins unless the environment changes. Status quo bias Make the desired action the easiest legitimate path People stick with existing choices because switching creates effort, risk, and loss of familiarity. A rollout must change defaults, cues, and first steps. Explain harder More rationale, same environment Adoption rises because inaction no longer defaults to the spreadsheet. Do not only persuade the person. Rewire the path their…
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