Make the measure owner-readable
Rewrite a vague benefit into a SMART measure with baseline, target, owner, and time window.
The move: write benefit measures so an owner can act on them. Specific Name the operating result, not the mood. Better, smoother, faster, and improved need a noun and a process boundary. Measurable State the baseline, target, and data source. If the data source is missing, the first benefit action is to create one or choose a proxy. Achievable and relevant Check whether the owner controls enough of the levers and whether the metric actually supports the strategic case. A beautiful metric outside the owner's influence is a governance trap. Time-bound Set the realization window. Some benefits should move within…
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